LaunchMatic helps you fill ASO-oriented templates for iOS and Android. AppGrowthKit generates a draft for your app, then lets you edit layers and localize the set.

LaunchMatic is a browser screenshot generator with pre-made templates, multi-device design, and caption translation. Public pages say account creation is free and PNG export requires a paid plan.
| Feature | LaunchMatic | AppGrowthKit |
|---|---|---|
Template library AppGrowthKit starts from AI drafts, not a large theme catalog | ||
AI layout and copy | ||
Layer editor | ||
Screenshot localization | ||
App icons |
Templates are fast until every listing in your category looks the same. AppGrowthKit drafts from your screens and copy, then you break the pattern.
Drag, resize, and restyle instead of only filling slots in a pre-made grid.
Generate icon directions without leaving the screenshot project.
Generate a set from your app, edit the layers, export store sizes.
Get startedYes, for App Store and Play screenshots. LaunchMatic is template-first. AppGrowthKit is AI-draft plus layer editing, with localization and icons.
LaunchMatic is a browser-based generator built around templates. Its public pages describe pre-made designs, multi-device layouts that apply one style across phone and tablet sizes, and caption translation. Creating an account is free; exporting PNGs requires a paid plan. The appeal is speed: pick a look, drop in screens, type captions, download.
That model works well when you want a finished-looking set with almost no design decisions. It works less well when every other app in your category used the same catalog, or when you need a layout the template did not anticipate.
AppGrowthKit starts from your app rather than from a theme. You upload real captures and describe what the app does. AI drafts the sequence, the layouts, and short benefit headlines based on that, then hands you a layer canvas. From there you can keep the draft, rearrange screens, move or restyle any element, or build a frame from scratch. The draft is a starting point, not a cage.
The practical difference shows up on the third or fourth screen, where the template usually runs out of ideas and your app's actual feature needs a different composition. On a layer canvas you draw it; in a slot-based template you pick the closest slot.
Both products localize captions. AppGrowthKit adapts titles, subtitles, and custom text across 42 App Store locales on the same editable layers, so a long German headline is fixed by editing the layer rather than switching template. Both export the sizes the stores require; AppGrowthKit targets current iPhone 6.9-inch, 13-inch iPad, and Google Play dimensions, and adds an app icon generator in the same project so the icon and screenshots ship together.
Choose LaunchMatic if you want a polished result in minutes and do not mind sharing a look with other apps. Choose AppGrowthKit if you want AI to do the first pass but still expect to edit like a design file, need localization and icons in one place, and prefer to pay once. A $9.99 Launch Pass covers a single launch; Pro is $14.99 a month or $99.99 a year for ongoing releases. Try both with the same five raw screens and compare the third screenshot, not the first.
Competitor details come from LaunchMatic's public product pages at www.launchmatic.app. Pricing and features change; check their site before you decide.