Free ASO character counter

Apple App Store limits: app name 30 characters, subtitle 30, keywords field 100, promotional text 170, description 4,000, and What's New (release notes) 4,000.

The App Store subtitle character limit is 30 characters. It is indexed for search along with the app name and keywords field, so treat those 30 characters as ranking copy, not a slogan leftover.

The App Store description character limit is 4,000 characters. Google Play’s full description is also 4,000. Play’s short description is 80 characters and is indexed; Apple’s promotional text is 170 and is not a primary search field.

Google Play limits: app title 30 characters, short description 80, and full description 4,000 characters.

The App Store keyword field character limit is 100 characters, comma-separated, with no spaces after commas. Spaces are allowed inside a phrase such as Real Estate. Do not repeat words already in the name or subtitle.

You get 100 characters total, separated by commas with no spaces between terms. Don't repeat words already used in your app name or subtitle - Apple indexes those separately, so repeating wastes characters.

This counter measures by Unicode code points, so most emoji and accented letters count as a single character - matching how the stores measure your fields. Note that some emoji and the App Store keyword field have additional rules.

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